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Track $0.99 movie rentals on iTunes

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When Apple announced that it would be doing movie rentals through iTunes, it was time to invest in an Apple TV for the family.  What further made movie rentals enticing was that Apple is offering a $0.99 itunes rental movie of the week.

Since the weekly movie isn’t advertised on the iTunes storefront, we made 99rental.com complete with RSS feed. 99rental.com lists all $0.99 movie rentals on iTunes and their current availability. The special price is available from Thursday through Monday. Once rented you have 30 days to watch it. Now you have no excuse to miss these great titles on your favorite iPod, iPhone, or Apple TV.

If you have any suggestions on how we can make 99rental.com more useful, feel free to drop a line in the comments!

Update (July 31st, 2008): You can now track the £0.99 iTunes UK Film of the Week

Update (September 1st, 2008): You can now track the $0.99 iTunes Canada Movie of the Week

Thanks. This will certainly come in handy.

Brandon
Mar 05th, 08 at 02:26 am

2 corrections to 99 cent movie site.
$0.99 movies are for each weekend, starting on Thurs, not Tues.
First $.99 movie was Breakfast at Tiffany’s, it was for weekend starting Feb 13th.
Thanks for what I hope will be a usefull service.
Mark

Mark Alexander
Mar 06th, 08 at 01:47 pm

If you could also put the MPAA rating in there as well, it would make it a little more family friendly.  Thanks.

Jason Weir
Mar 06th, 08 at 03:44 pm

it would be nice to see the movies imdb and/or itunes store rating to see if it’s even worth clicking on the link

can you do this?

thanks for a great service!

tate roam
Mar 06th, 08 at 04:29 pm

Please add a iGoogle Home Page link to your feed so I can put it on my iGoogle page!!

http://www.google.com/webmasters/add.html

Dizzy D
Mar 06th, 08 at 05:08 pm

I second the rating request. Please add it in the description so I can quickly see if the movie is okay for the kids and not have to open iTunes to find out.  If you really wanna get crazy add an IMDB link in it as well.  grin Great service THANKS!

Don.
Mar 06th, 08 at 06:09 pm

Chris
Mar 06th, 08 at 07:26 pm

@Mark: I had originally put Thursday, however the latest movie Changing Lanes was discounted on Tuesday this week.  I think I’ll take off the day of the week for now.

@Jason & Don: The MPAA rating is a good suggestion. I’ll add that.

@Dizzy: I’m pretty sure iGoogle uses the Google Reader RSS app, so you should be able to subscribe to the feed address which is: feed://feeds.feedburner.com/99rental

@Chris:  What’s an iPhone?  J/K. That’s a no brainer I’ll add that as well.

Damien Huze
Mar 07th, 08 at 12:24 am

As Mark had mentioned, the first movie to become 99¢ was Breakfast at Tiffany’s.  Looks like you overlooked that in your reply to him.

Mike R
Mar 07th, 08 at 11:00 am

this site will be awesome for those who have apple TV it helps alot Thanxs Guy’z

Singh
Mar 07th, 08 at 05:12 pm

@Mark & Mike: Added Breakfast at Tiffany’s to the archive.

Damien Huze
Mar 08th, 08 at 12:32 am

Please get that RSS feed under control. Old entries keep showing up again.

OwlBoy
Mar 11th, 08 at 07:36 pm

Our apologies with the RSS feed.  Feedburner has been giving us some issues so we had to resync the feed completely.  It shouldn’t happen anymore.

Damien Huze
Mar 11th, 08 at 07:55 pm

Thanks for providing this service to the Apple community!  For the life of me I couldn’t find any way to actually find the rental special in iTunes.

Kevin
Mar 14th, 08 at 11:18 pm

Great website! It’s very professional and organized.
It’d be cool if you could include your own review of the movie and also the year the movie was created.
I really like this site!

Thank you!
-Colin

Colin
Mar 15th, 08 at 01:15 pm

We’ve added MPAA ratings and a Webclip icon for iPhone users.  Thanks for the good feedback.

Damien Huze
Mar 18th, 08 at 12:46 pm

Both Soul Plane and Bandits are showing up on your website as “Available”, yet in iTunes they are both $2.99

Just FYI

Aaron
Apr 01st, 08 at 12:48 pm

@Aaron: We’ve noticed this too.  Soul Plane is definitely the next 99 cent movie and should reflect that some time today. iTunes isn’t consistent about what time the switch happens unfortunately, so we just set starting and expiring dates to Tuesday (hence the double availability). We think it’s more helpful than not to know what it’s going to be even if it’s a couple hours early. Thanks for mentioning it.

Damien
Apr 01st, 08 at 01:13 pm

It seems you are still having RSS issues.  I just got ALL your posts delivered to my google reader… again.  buh-bye.

Jeffrey
Apr 01st, 08 at 03:22 pm

I apologize for the repeat RSS entries.  I’m wondering if the modifications to the original feed to include new content such as the MPAA rating is causing Feedburner to think they are all new entries.  If anybody is familiar with this type of RSS issue please enlighten me, I’m a bit lost on this one.

Damien
Apr 01st, 08 at 04:56 pm

You guys should consider having an Twitter account to post the 99 cent movie.

TwitterFeed.com will automagically grab your RSS feed and post it.  And it’ll link back to your post.  (This only works if the URL is unique each week).

FriendFeed is another place (it’ll grab a twitter or RSS feed). 

Gary

Gary LaPointe
Apr 05th, 08 at 12:07 am

Good idea, I created a Twitter account at http://twitter.com/99rental It should be updated within the hour with the latest movie.  Hope you’ll find it useful, please share with your friends on Twitter.

Damien
Apr 05th, 08 at 03:19 pm

Glad you’re on twitter now!  I’m following you.

Jeffrey
Apr 05th, 08 at 03:33 pm

Cool, ask and ye shall receive!

Follow me too at twitter.com/garylapointe

Gary LaPointe
Apr 05th, 08 at 05:17 pm

great idea, hope this gets really popular—i’m going to stumble this later

Adam Singer
Apr 11th, 08 at 02:16 pm

Love the site, thanks for doing this for the community.

I’d love to see you include links to the movie of the week at both IMDB and RottenTomatoes so that we can click click to check out more about the movies.

Thanks

Randy Harris
Apr 21st, 08 at 01:46 pm

I just added a Mac OS X Dashboard Widget to 99rental.com
http://www.99rental.com/download

Damien
May 01st, 08 at 03:05 pm

Hello. I like the layout and design of your site--very professional and Mac looking!

I just downloaded your widget and much prefer it over the similar “$0.99 Movie” widget.

For your next version, it would be great if you could make the widget collapsible and/or have a mini mode that would just show the picture and name of the film (perhaps the dates of availability too).

It would also be cool, though probably more involved, to have a coutdown until the movie “expires.” Perhaps this could be done in a “X days remaining” line of text, an “!” icon and/or something that would only appear after a certain amount of time.

Thanks for a nice widget,
Nathan

Nathan R
May 07th, 08 at 11:58 am

Thanks for the suggestion Nathan. I’ll keep that in mind if we decide to update the widget.

Damien
May 07th, 08 at 12:06 pm

I came here to suggest the idea of a collapsible widget as well. Kind of like the Movies widget in Leopard--it just displays the poster in minimized mode, and when you click on it then it expands to show the full info.

Thanks for the site and the widget!

Mike Piontek
May 19th, 08 at 03:18 pm

"Ghost World” is listed as this week’s $0.99 rental, but if you go to iTunes, it says the price is $2.99.

Trevor Harmon
May 27th, 08 at 05:40 pm

To complement the previous comment, it seems that “A fistful of dollars” is still at $0.99. This is strange.

Alan Schmitt
May 28th, 08 at 06:01 am

This is very strange indeed, I’ve seen this happen before but only for a couple hours.  Perhaps someone at Apple forgot to flip the switch fully.  I’m sure it will straighten out by tomorrow.  Thanks for the heads up!

Damien
May 28th, 08 at 10:49 am

Well, things seem to be back in order, I just rented this week’s offer.

Alan Schmitt
May 28th, 08 at 12:37 pm

The pricing is decent. Would have preferred it just a little lower, but OK for the convenience. I’ll be anxious to give this a try. Perhaps, in time, no more trips to Blockbuster to find that movie I’m looking for.

Adison
Jun 10th, 08 at 09:27 am

House of Games is still listed at $2.99.  Also tried renting Fistful of Dollars three days during its 99 cent week and ran into errors in iTunes each time.  Others (Fish Called Wanda, Ghostworld, and Bandits) have all worked fine.

Joe
Jun 10th, 08 at 11:47 am

Noticed that your domain name isn’t Apple specific. As much as I love my AppleTV, they only have generally one movie per week and it is pretty easy to spot.

I have noticed that it seems Amazon has a few unboxed movies per “week” at 99 cents also. (I don’t know that they have a specific policy of “99 cent movie/week” like Apple does. But I keep finding them. (with a little work)) I haven’t bothered to check out other services.

Might be worth expanding the scope of the website to include any and all 99 cent rentals. That would drive a lot more traffic here and make the site a bit more useful (I can check the iTMS myself… checking many services becomes a chore), and more traffic means more eyeballs, which means a few simple ads (nothing overdone) could pay for the traffic and a little of your time. [Plus my 3% for suggesting the idea. wink ]

Geo
Jun 15th, 08 at 01:37 pm

Just as an FYI:

Ronin
Walking Tall
The Good, The bad, and the Ugly
RoboCop

seem to be this “week’s” (or whatever period Amazon uses) films.

Add that to iTMS, and you have ~10hours of movies for US$4.95.

geo
Jun 15th, 08 at 01:52 pm

Thanks for the suggestion Geo.  I see the movies on Amazon for $0.99 to rent and I’ll keep an eye on it to see what pattern Amazon has for these special movies. 

It’s not a service I can use myself however as I have neither Tivo or Windows to watch it on.

Damien
Jun 16th, 08 at 10:36 am

Mag 7 is a $2.99 rental.  What gives? It’s 6-23-08.

kelly croy
Jun 23rd, 08 at 11:43 pm

Thanks for letting us know.  It’s hard to know exactly when Apple makes the change exactly. It appears they flipped the switch a little early this time.  The new movie has been added, it’s Robocop http://www.99rental.com/robocop

Damien
Jun 24th, 08 at 08:17 am

Hey there,

Great app! Excellent idea. I don’t suppose you’re able to do a UK version, are you? It seems the $0.99 movies on iTunes US aren’t discounted on iTunes UK.

I’m not even sure how to find out if they do a 99p UK rental…

Antonio
Jun 27th, 08 at 02:59 am

@Antonio: I’m not aware of weekly 99p rentals in the UK iTunes store.  If they exist I would certainly consider tracking those as well.

Damien
Jun 27th, 08 at 08:38 am

Any chance you could have a .ics (ical) feed?

I’d love to dump it into my calendar.

Sanjay Vakil
Jun 27th, 08 at 11:00 am

@Sanjay: Having an iCal feed would be another great way to syndicate the movies, thanks for suggesting it.  I don’t think I’ll implement that right away but I’ll keep it in mind for the future.  If anyone knows a relatively painless way to take the RSS feed and convert it to an .ics feed, please chime in.

Damien
Jun 27th, 08 at 12:07 pm

@Damien try this.

Antonio
Jun 27th, 08 at 12:17 pm

Thanks for the suggestion, I tried that script @Antonio and it worked but there are few reasons why it’s not right for 99rental.com

First, it creates a 3 hour event for the movie based on the time I added it to the site.  I think the function we need is an event lasting through the week it’s available. 

Second, you have to manually subscribe through iCal.  It would be better to just have a .ics file to click and automatically subscribe to.

Third, when you install the script on a public server, anyone can substitute their own RSS feed in there which is kinda scary as I don’t want to offer a RSS conversion service.

Damien
Jun 27th, 08 at 12:44 pm

Please put the year of original release of the movie.

Steve
Jun 27th, 08 at 12:48 pm

Your site and feed are great.  Very nice design.  I have an another idea for you:  create a site and feed that shows movies recently added to the iTunes store.  For some reason that’s beyond me Apple doesn’t want to do this.

cajaygle
Jun 27th, 08 at 01:57 pm

Just found your site.
Looks like it could be a great tool.
But it appears that it hasn’t been updated in a while.
Do you guys update this site regularly?

Nathan Guinle
Jun 29th, 08 at 07:34 pm

Nathan, there is only one movie per week. Look for an update on Tuesdays.

Damien
Jun 30th, 08 at 07:34 am

fyi - with Camino the cover art for the movie of the week does not ever show up, only the shadow.

Randy Harris
Jul 03rd, 08 at 11:52 am

Randy, I just checked in Camino 1.6.1 and I don’t see the missing covers.

Damien
Jul 03rd, 08 at 12:37 pm

Great idea!  But when I link to the featured 99-cent video, there is no way to rent it for 99cents…

I’m in Canada - perhaps iTunes.ca doesn’t have this deal??

grant
Jul 19th, 08 at 04:37 pm

The deal is only available in iTunes for the US.

Damien
Jul 19th, 08 at 05:43 pm

Hi,

Thanks for the page, really useful! They’ve just started this feature on iTunes UK as well - any chance of a Brit-centric version..?

Ian Smith
Jul 30th, 08 at 07:58 am

New UK section added. You now track the £0.99 iTunes Film of the Week at http://www.99rental.com/uk

Thanks Ian for letting us know Apple started offering 99p films this week.

Damien
Jul 31st, 08 at 01:39 pm

Brilliant - thanks very much Damien. I’m telling all my friends - get the message out!

Ian Smith
Aug 01st, 08 at 04:25 am

As a follow up to Ian’s post, movie rentals is also out for Australia. (Yay!)

Matthew
Aug 22nd, 08 at 12:25 am

Matthew - I don’t see a $0.99 rental special yet in Australia, but if Apple does it we’ll add it to 99rental.com

Damien
Aug 22nd, 08 at 10:00 am

Any chances you will add Canada? We get different movies that the US version.
This week it’s the usual suspects.

Marco
Aug 26th, 08 at 04:14 pm

Let me second that, Canada now has the 0.99 rental. Can you add it to 99rental? Thanks.

Aaron
Aug 31st, 08 at 06:02 am

Canada has been added, this week’s update is coming soon.

Damien
Sep 02nd, 08 at 10:05 am

THANK YOU!!! for adding canada support!!

you are my new favorite person.

Steven Barre
Sep 03rd, 08 at 01:50 am

Thank you very much for keeping track of this!
Very much!
-Luc

Luc
Sep 23rd, 08 at 10:15 am

Could I suggest you change the background colour? The white text on black background makes for an extremely difficult read and leaves the eyes blurry. I suggest if you want to give the “movie theatre” effect to use a lighter grey tone.

Thibault H.
Oct 04th, 08 at 12:19 pm

What’s happened to the 99p film in Britain? Are Apple no longer doing it?

Rachel
Oct 16th, 08 at 02:41 am

@Rachel No film this week in Britain, at least not yet.  I’m not sure at this time if it’s been discontinued or if they’ve just fallen behind on it.  You’ll get an update when we know for sure.

Damien
Oct 16th, 08 at 08:00 am

This week’s rental is not posted and “Theater of Blood” expired yesterday.

Is there no new 99 cent rental for this week?

Arielle Trujillo
Oct 22nd, 08 at 10:54 pm

@Arielle: Much like last week in the UK, Apple is late releasing a special this week.  I wouldn’t say there isn’t going to be one as it could come later today or tomorrow.

Damien
Oct 23rd, 08 at 10:21 am

You never realize how much you miss something until it’s gone.  Hurry up, Apple!

Steven Brown
Oct 23rd, 08 at 03:34 pm

How come this week’s rental hasn’t been updated (Oct. 22)? Did Apple bag you? Thanks!

Mike McLemore
Oct 24th, 08 at 07:04 pm

Did Apple stop altogether or just skip this week’s US release? Thanks grin

jon
Oct 27th, 08 at 11:51 am

This site needs updating!  The current move is 2 weeks old.

Claudio
Oct 28th, 08 at 09:37 am

It’s back… and this week’s movie is Panic Room. http://www.99rental.com/panic_room

Damien
Oct 30th, 08 at 06:08 pm

Love your site… it’s been very helpful.

I noticed Apple has started doing “Under $5 Movies of the Week” for purchasing… it would be great if you could find a way to roll those titles into this site as well.

Link to the $5 movies…
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewCustomPage?name=pageBigSale_Movies

Juinyer
Nov 12th, 08 at 09:48 am

I love the site design, but the ads really detract from it. Maybe there is a way to place less intrusive ads on the site.

Jim b.
Nov 12th, 08 at 06:40 pm

Please note BOTH The Mummy and The Mummy Returns are 99¢ in Canada this week...the site only lists The Mummy Returns, though you highlight all three offerings in the US.

Thanks for the otherwise great work!

Mark Holoubek
Dec 16th, 08 at 06:42 pm

Thanks Mark, it will be updated shortly, I’m having to change the design of the site to accommodate multiple movies.

Damien
Dec 16th, 08 at 07:03 pm

Just wanted to inform you that Legally Blonde is still not expired as a 0.99$ rental as of 2008-12-31, 11:30 EST.

MooCow
Dec 31st, 08 at 12:30 pm

Thanks for making t so easy to locate these rentals.
I’d like to give you guys the “click” for those I choose; however, when I click “rent” it goes to [removed]
and it doesn’t forward from Safari to iTunes, so I have to go in to iTunes & rent it directly, denying you of your credit.
Thanks,
Larry Klein
MacBook Pro OS X (10.5)

Larry Klein
Jan 23rd, 09 at 11:12 pm

Larry, I’m having trouble finding the link on the site/feed that’s not working.  I see the one you pasted doesn’t work, but which movie are you getting this link on?

Damien
Jan 23rd, 09 at 11:59 pm

It would be excellent if the widget could display or cycle all three 99cent rentals… Any chance of an update?

Brian
Jan 25th, 09 at 08:57 pm

I don’t want you following me on Twitter. I use it for personal friends, and to follow “alert” services like yours. Please stop requesting to follow me. It’s annoying.

Paul P
Feb 07th, 09 at 07:22 pm

Hi there,

I’m assuming you are running some sort of script on Twitter (or you are very persistent!), but every time I decline your request to follow me on Twitter, you automatically request to follow me again.  I realize I could just ignore your request, neither accepting nor declining it, but I just thought I would let you know that these continuous requests are unwanted.

I enjoy following 99Rental on Twitter, so if there is a way to stop these constant requests, please let me know.  Thanks smile

Me
Feb 07th, 09 at 09:49 pm

Sorry for the pestering follow requests on Twitter, I started using a service called tweetbots which auto-follows anyone who follows @99rental.  Being that it’s a script that runs every 2 hours, what I’m guessing happens is that anyone with private updates that declines the follow from @99rental must get asked automatically every time it runs.

Thanks for letting me know, I’ve turned off the tweetbots service now and you shouldn’t be bothered again.

Damien
Feb 07th, 09 at 10:57 pm

Alerting people to the .99 movie rental deals on iTunes is a great idea. I love how you’ve included the movie info also. Great work.

James Tayler
Feb 11th, 09 at 09:52 pm

I like the idea and I keep up by RSS.  The one feature I miss is knowing what year the movie was released.  I often go to imdb to look up this information after reading the description.  If you would include the year or a link to IMDB in the RSS feed I would be a happy camper.

David
Feb 26th, 09 at 06:29 pm

What happened to the list of previously offered movies?

B
Feb 28th, 09 at 02:17 am

Since the page was getting quite large taking the older movies off the home page allows the page to load much quicker.  Do you find keeping track of the older movies useful? I could possibly set up an archive page with all the past movies.

Damien
Feb 28th, 09 at 09:33 am

I too wondered where the past list was, but my reason was because (if I remember correctly), we’ve had a repeat or two recently…

Jon
Feb 28th, 09 at 09:42 am

I hope you’ll add the German 99 cent rentals, as well.

Nik
Apr 16th, 09 at 10:55 am

I would be very happy too, if you could add the german 99 cent rentals.

Tobe
Apr 28th, 09 at 12:09 pm

German 99ers FTW!

Jon Lang
May 16th, 09 at 03:19 pm

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